He's good at preaching a resoundingly (and infuriatingly) insular narrative to his own choir though, in a way that effectively cements conviction in a remarkably short-sighted view of the world. I sometimes try to listen to him, because I'm a firm believer that curiosity is the antidote for contempt - but I've just about learned my lesson in thinking he might ever be able to provide that bridge in understanding.
And for all his talk of the need for an outlet for "traditional values", he seems to mistake "delighting in stirring outrage the left" with "traditional values" as much as any of them.
There is such a need right now for anyone who understands what baby there might be in the Republican bathwater, to effectively translate what decent individuals in Trump's base 'hear' that is appealing to them but who can also acknowledge the searing hypocrisy, banality, and depravity is grating - to be a pundit who can form some kind of bridge. Because even the currently most well-known Republican pundits who can see it hate it ("it" being all things MJT, Trumps, McConnell, Cruz...) as much as Democrats. The closest it gets is Nikki Haley, and she's still far too much of a shithead to do it effectively. Anyone who could master that would be able to capitalize on it big time. It's actually pretty strange that no one has yet.
This guy is a laughing stock in the UK you know, he went on a totally wild rant against a BBC broadcaster who is infamously conservative in his bias (as all the BBC is and has been for some time) and accused the guy of being a raging liberal with some kind of bizarre agenda.
So him and his ilk from the US are routinely wheeled out for the UK conservative political establishment to laugh at.
Its kind of a "who are these clowns, look what they have to do in order to remain relevant", mind you that the UK conservatives have things that well sown up that they dont need to continually whip up supporters says something awful too.