What I think is bizarre sometimes is that all these right wing buzz words, "cancel culture", "echo chambers", "triggering", "virtue signalling" etc. they are all pretty clever, in fact they often describe conscious and unconscious trends, efforts and wishes of the right wing themselves who're inclined to deploy them a lot.
That in itself is interesting, like is it a case of true projection by the people inventing it or is it a more "knowing", conscious, "deliberate" practice, ie "I dont care about the obvious hypocrisy, I am aware of it"?
Finally, the people coming up with all this, whether its projection or something else, I suspect have got to be more aware of what they are doing, than most of the people who carry it on or use it "short cuts", in their own thinking. I wonder if this is a case of marketing and advertising trump academia in terms of their insights about people and popularity?