Going back to what I said about the Mk IV Golf/Jetta, how it's sad that those cars seemingly don't last long, and how great I thought the marketing was, it's also sad to me that VW abandoned "Drivers wanted" and have beat the drum of the most asinine, insipid tagline in the business ever since: "Das Auto."
What does "Das Auto" say about the product? What does it evoke in a potential customer?
Nothing, absolutely nothing, other than that "this car is 'German'." And what is that supposed to mean when most Volkswagens sold in the Americas are built in the Americas, in plants in Mexico and Brazil? Nationality of a car is this nebulous marketing pap that VW has bet the entire farm on, and it's supremely stupid. I said "overpriced German junk" in reference to the Maybach in jest, only because highlander posted the picture mere minutes after I posted that ridiculous "Chevy Silveraydo" video, but... reality is pretty much just that: overpriced German junk.
You can say that with just about any "German" car, or any "German" household appliance, or anything else that ties its marketing so closely to being a "German" brand. "German engineering" was a marketing department invention and for some godforsaken reason some people believe it makes a machine better, despite study after study showing that just about any brand of machines that markets itself as "German engineered" tends to be mediocre at best when it comes to reliability.
There are two ways of qualifying reliability: durability and robustness. Durability is the measure of a machine's ability to withstand the wear-and-tear of the processes the machine was designed for. Robustness is the measure of a machine's ability to withstand the stresses of what it was
never designed for. In my experience "German" machines—cars, appliances, boilers—tend to be mediocre in durability and tend to be
significantly less robust than other comparable machines. People wouldn't make joke ads about window regulators if it wasn't their experience too.
For all the plaudits "German engineering" gets in the marketing world in the real world it sometimes really makes me wonder what the hell the engineers were thinking or whether they were thinking at all. E.g. I was helping one of my aunts change the wheels on her VW Jetta a couple weeks ago: Volkswagens use lug
bolts instead of nuts. In order to get the bolts threaded the holes on the hub and wheel must be lined up perfectly, and the only way to do it is at a glance or using a temporary dowel of some sort as a locating pin. And God forbid you cross-thread a bolt, because instead of having to replace a nut and stud you'd have to replace a bolt and
THE ENTIRE GODDAMN HUB...
