EJCC
The Devil of TypoC
- Joined
- Aug 29, 2008
- Messages
- 19,129
- MBTI Type
- ESTJ
- Enneagram
- 1w9
- Instinctual Variant
- sp/so
Trader Joe's ex-president to open store selling expired food | Fox News
In Europe, Ugly Sells In The Produce Aisle : The Salt : NPR
excerpt said:We’ve all heard about the massive food waste Americans incur every year.
'Sell-by', 'best-by' and 'use-by' dates are mostly unregulated and confusing for consumers when it comes to throwing items out --a factor that contributes to $165 billion of food wasted every year.
But the former president of Trader Joe's Doug Rauch says he’s got a solution.
In May, he’s launching The Daily Table, a grocery store and restaurant in Dorchester, Mass., that will offer inexpensive food considered 'unsellable' by regular grocery stores.
Food available will include fruits and vegetables that are expired and repurposed food that will be incorporated into hot meals. Other items for sale will be products that are fine to eat but may have damaged packaging.
“Most families know that they’re not giving their kids the nutrition they need. But they just can’t afford it, they don’t have an option,†Rauch recently told Salon.
In Europe, Ugly Sells In The Produce Aisle : The Salt : NPR
excerpt said:Retailers (at least in Europe and the U.S.) by default now cater to the perfectionist shopper who prefers only the plump, round tomato or the unblemished apple to grace the fruit bowl. But many fruits and vegetables, while edible and nutritious, don't measure up.
That means farmers end up tossing out a huge amount of food that fails to meet retailers' cosmetic standards — in some cases, as much as 20 to 40 percent of fresh produce gets wasted, according to estimates from the United Nations Environment Program.
But the European Union declared 2014 to be the Year Against Food Waste. And earlier this year, French retailer Intermarche, the country's third-largest supermarket, took that initiative viral, launching a cheeky "inglorious fruits and vegetables" campaign to get consumers to see the beauty of ugly produce.
...That initial campaign, launched in March, was quite successful: Marcel, the creative agency behind Intermarche's campaign, says overall store traffic rose 24 percent. It was so successful, in fact, that Intermarche brought the idea back for a week in October in all of its 1,800 stores, and its competitors in France, Auchan and Monoprix, have launched similar initiatives.
And ugly fruit fever is spreading.