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Jung and How Commercial Culture is Ours to Keep Sacred

Thalassa

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May 3, 2009
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25,183
MBTI Type
ISFP
Enneagram
6w7
Instinctual Variant
sx
In my reading on the rise of nationalism in Europe, I ran across an article citing Jung specifically in relation to the Soviet Union and how communism fractured the Russian cultural psyche. Jung apparently believed without a cohesive culture and history to cherish, people actually become mentally unwell, and the author of the article, even as a Norwegian liberal, posited that perhaps Russian nationalism in present times is critical to the healing of the collective Russian psyche.

Fast forward to my experience with food nostalgia, and reading related articles, I realized my old joke that I will be singing the Colgate pump Madness jingle in the nursing home holds a crucial truth about the American cultural psyche. Commercial information is our culture, it's a critical part of it.

That being said, we shall declare corporate culture and commercialization of America damaging and wrong. But what if we really did eradicate it. What if we babies of Colgate and Colonel Sanders and the Star Wars franchise lost our damaging commercialism. Who would we be then, what would those of us born after about 1950 -1960 point to and say is our culture, especially if our ancestors emigrated here so long ago little of that mother culture remains. Hell, scratch even that for recent immigrants. There is no COLLECTIVE AMERICAN PSYCHE if we all come from other countries.

What is it doing to America already, in a collective psyche, already to be destroyed by that which nourishes us. We will secretly long for the unity and symbolism of corporate advertising. It unites us, despite varying ethnic backgrounds. These are our talismans and folk songs and demi-gods.
 
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