This is indeed a very interesting difference between men and women, but I'm almost positive OP didn't intend to address it. It was not addressed in the PSA.
The final slide of the video pointed out how strongly women are impacted by heart disease. Part of the problem has been failure to recognize symptoms. My own mother went to the hospital feeling sick to her stomach, like she was getting some bad stomach bug, but she turned out to be having heart failure.
Perhaps inadvertently the OP raised a valid and important topic, and despite its preamble, that is the main point of the video. ("Women: you think you can do anything men can do. You can - including having a heart attack.") If people wish to discuss that health concern, there is space for it here.
The point of this thread is twofold: to raise awareness about women's heart disease; and more importantly, to ridicule the absurd way this PSA addresses the issue. After watching it for the first time, I tried to visualize the brainstorming session (Mad Men style) in which the "creative minds" behind the commercial decided this was the best way to bring attention to the problem of heart disease in women. I assume there was supposed to be some sort of metaphor about transcending boundaries, but to me, it's just a woman crashing head first into multiple ceilings then eventually succumbing to her injuries. It's such a bizarre way to get their point across. Quite frankly, it made me laugh at how silly it was.
I'd like to think that posting this video has brought awareness to women. And maybe, just maybe, they'll decide to wear a helmet before they go barging through ceilings from now on.
But that would mess up our hair.
Seriously, though, I wonder whether humor and even absurdity was part of the point. Sometimes these features will hold people's attention more, while they will often just tune out from a more straightforward approach. I understand that crafting PSAs gets into an entire field of psychology, communication, etc. that is outside of my expertise. What I do know is you have to keep people watching until you get to "the punchline". I know I kept watching because I had no idea where they were going to take this. So, in that respect it did its job.
Organizations that spend money making PSAs will often track the effectiveness of this or that message/campaign. I wonder whether this was done with this video, or any comparison made with more obvious and straightforward approaches.