This deep conditioning treatment was a splurge from the last time I went to Ulta.
It's billed as a "color boosting" deep conditioner or gloss and contains no ammonia, peroxide, parabens, sulfates, or phthalates.
I do not dye my hair because of the cancer risk (or at the very least, toxicity). I am one of those people who are leery of what they put on or in their body. Still, in these dreary winter months, when I'm not out in the sun as much - and when I
am outside, it isn't sunny - I like to use some sort of "color enhancing" conditioner to keep the highlights from summer looking fresh. My hair is coppery-colored (auburn?) and gets these more vibrant, fiery highlights in the summertime when I am bumming around outside. Some products I have used in the past (and liked) are Aveda Madder Root conditioner (great but a bit pricey), John Frieda Radiant Red conditioner (most drugstores carry it), and Joico Color Infuse Copper conditioner.
This particular conditioning treatment definitely did live up to its claims, but they weren't kidding about the "color boosting" aspect! The first time I used it, came out like Lucille Ball. I have since used it a second time, but rinsed my hair after about five minutes. More subtle looking this time. It does leave my hair very soft. Worth $30? I don't know that I'd ever spend
that much for this product again, but it does work as advertised.
There are other colors available as well.