SearchingforPeace
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https://www.buzzfeed.com/charliewarzel/yes-we-scan
Very fascinating article on the future of digital currency and cashless living. It is quite long but well worth the read.
A couple quotes that stood out
So, tech giants are trying to take control of more of our lives and manipulate us to spend more. Not surprising....
I think this aspect is huge. Killing the human interact destroys so much. It is dehumanizing to the employees....
Again, read the entire thing......
Very fascinating article on the future of digital currency and cashless living. It is quite long but well worth the read.
A couple quotes that stood out
If that doesn’t feel revolutionary or particularly futuristic, it’s because it’s not really meant to. But the future of mobile retail is assuredly dystopian. Just ask Andy O’Dell, who works for Clutch, a marketing company that helps with consumer loyalty programs and deals with these kinds of mobile purchasing apps. “Apple Pay and the Starbucks payment app have nothing to do with actual payments,†he told me. “The power of payments and the future of these programs is in the data they generate.â€
Imagine this future: Every day you go to Starbucks before work because it’s right near your house. You use the app, and to ensure your reliable patronage, Starbucks coughs up a loyalty reward, giving you a free cup of coffee every 15 visits. Great deal, you say! O’Dell disagrees. According to him, Starbucks is just hurting its margins by giving you something you’d already be buying. The real trick, he argued, is changing your behavior. He offers a new scenario where this time, instead of a free coffee every 15 visits, you get a free danish — which you try and then realize it goes great with coffee. So you start buying a danish once a week, then maybe twice a week, until it starts to feel like it was your idea all along.
In that case, O’Dell said, Starbucks has "changed my behavior and captured more share of my wallet, and they've also given me more of what I want."
"That's terrifying," I told him.
"But that’s the brave new world, man," he shot back. "Moving payments from plastic swipes to digital taps is going to change how companies influence your behavior. That's what you're asking, right? Well, that's how we're doing it."
In this sense, the payments rush is, in no small part, a data rush. Creating a wallet that’s just a digital version of the one you keep in your pocket is not the endgame. But figuring out where you shop, when you shop, and exactly what products you have an affinity for, and then bundling all that information in digestible chunks to inform the marketers of the world? Being able to, as O’Dell puts it, “drive you to the outcome they want you to have like a rat in a maze by understanding, down to your personality, who you are� That’s disruption worth investing in.
So, tech giants are trying to take control of more of our lives and manipulate us to spend more. Not surprising....
One January afternoon, I found myself trying to persuade a prodigiously bearded, flannel-shirt-wearing barista named Michael to allow me to pay him personally via Square Cash for a coffee, which he would then pay the register for. After a confession that this was all for a story from me and a pity laugh from him, Michael reached for his phone, but not before he locked eyes with me. “I’m only doing this because I want you to write about how much this sucks for us,†he said. He went on to talk about a popular coffee app called Cups, which allows customers to order and pay all inside the phone. “It’s like, now everyone who comes in is a robot — they just stare at their phone and wait to have their name called. Nobody even looks at us,†he said.
I think this aspect is huge. Killing the human interact destroys so much. It is dehumanizing to the employees....
Again, read the entire thing......