Why does huffpost preface/suffix every title with "Here is"/"This is what happened."?

[anticlimatic]

Why does huffpost preface/suffix every title with "Here is"/"This is what happened."?

"Here is"/"Here are."
"This is what happened."

What is with the fetish for these two phrases that are completely unnecessary in a 'news' article title? If you drop them, nothing is lost. So why use them, and why use them so frequently? Is this a Fi/Te thing I just don't understand or something?

 

[Red Herring]

It's cheap clickbait.
Sadly, this ugly writing style is becoming more and more common. I recently saw an article in The New Republic titled "As the British Empire Was Falling Apart, Gandhi Gave This Advice to the Rest of Asia " - World history being treated on the same level as diet recommendations and pictures of kittens.

XKCD did a good parody of this:

 

[Rasofy]

I suppose the informal tone helps the news sound more relevant in a day-to-day perspective. They are very into social justice stuff.

There's an implicit 'that's not an one time thing' when you state a fact after that.