Thalassa
Permabanned
- Joined
- May 3, 2009
- Messages
- 25,183
- MBTI Type
- ISFP
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- 6w7
- Instinctual Variant
- sx
Today I ate something that borders on the disgusting (in theory) but actually was delicious. For someone who tries to eschew corporate greed and junk food, I felt like a sinner.
I ate the Frito Chicken Enchilada Melt sub at Subway.
It was the perfect blend of old and new, it is obviously probably going to appeal to people who are into Cali-Mex or Tex Mex...but the reason it appealed to me is because it contained Fritos and reminded me of eating dishes containing Fritos in the late 80s, when I was a child and excess was fun and without consequence.
Nostalgia will always work in advertising on some level. There are of course the people who never eat anything new, and those people are a gold mine and some times medically obese, because they never see any reason to stop eating McDonald's and to do so would feel wrong to them, like asking Asians to stop eating rice.
Then you have people like me, that they can catch with retro appeal, like oh look Fritos in some cheesey saucy mash up of food like I ate when I was seven years old. Gosh I haven't had Fritos in years, do they still make them....which is precisely why they are pushing them.
On a regular day you might even resist, but on a weird day you catch yourself wanting the comfort of something both new and familiar. In fact the newness makes the nostalgia even more authentic, because when you ate Fritos with chili and cheese at a slumber party or the city pool in elementary school, it was also new, yet familiar, because your family sometimes bought Fritos.
Culture is a weird thing to fight probably in any culture, though.
If you really think about it, is American advertising culture really harder to fight than hundreds of years of oppressive tradition in some Middle Eastern country?
No of course not. Because culture makes you feel right at home when you were born into it, no matter how much you think outside the box or see other cultures, the lure of the formative years is ever present.
Boy, I sure can get dramatic about a sandwich.
I ate the Frito Chicken Enchilada Melt sub at Subway.
It was the perfect blend of old and new, it is obviously probably going to appeal to people who are into Cali-Mex or Tex Mex...but the reason it appealed to me is because it contained Fritos and reminded me of eating dishes containing Fritos in the late 80s, when I was a child and excess was fun and without consequence.
Nostalgia will always work in advertising on some level. There are of course the people who never eat anything new, and those people are a gold mine and some times medically obese, because they never see any reason to stop eating McDonald's and to do so would feel wrong to them, like asking Asians to stop eating rice.
Then you have people like me, that they can catch with retro appeal, like oh look Fritos in some cheesey saucy mash up of food like I ate when I was seven years old. Gosh I haven't had Fritos in years, do they still make them....which is precisely why they are pushing them.
On a regular day you might even resist, but on a weird day you catch yourself wanting the comfort of something both new and familiar. In fact the newness makes the nostalgia even more authentic, because when you ate Fritos with chili and cheese at a slumber party or the city pool in elementary school, it was also new, yet familiar, because your family sometimes bought Fritos.
Culture is a weird thing to fight probably in any culture, though.
If you really think about it, is American advertising culture really harder to fight than hundreds of years of oppressive tradition in some Middle Eastern country?
No of course not. Because culture makes you feel right at home when you were born into it, no matter how much you think outside the box or see other cultures, the lure of the formative years is ever present.
Boy, I sure can get dramatic about a sandwich.
