I would only drink it very rarely, and taste matters.
Yeah, I noticed it is popular, so naturally I wondered why. After a few tastes here and there, I gathered that it's not because of the taste of ethanol. If the taste is ever a reason to drink, it's in spite of the ethanol, not because of it. (Same thing with the coffee-caffeine connection, in my mind.)
So it's not the taste, it's the drug and its effects that people like. Alcohol is known for letting you loosen up. In my mind, this means losing control of yourself and your own actions, it means not being able to run things through your mind before you do them to decide whether they'd be good ideas. Loss of that kind of judgment and of being in charge of my own decisions is something I do not want. (Same thing with riding rollercoasters. I feel like I have no control over what happens to myself.)
It means that alcohol is great if you like loosening up, but it isn't if you don't.