for example:
board is J-K-9 and I have K-9, 8 comes out and I bet like crazy and people(as long as they aren't straight themselves) because they thought I was new to poker, would think I had a j-7 straight. New players tend to bet what they have, rather than what they want people to think they have so i played up my "newness" as long as I could.
Just curious, how did this hand work out? I would think that playing your actual hand like your projected hand would chase away a lot of profitable opponents while upping the ante against losing ones.
The way I play is a game-theory reversal of the nature of poker. Instead of pretending I know enough information to approach the game mathematically, I let my emotions reflect the nature of the game and stay totally, 100% disciplined... in other words, no emotions.
As far as a strategy, again I don't bank nearly so much on reading players' tells or hiding my own, instead I stay focused on the poker mind of each player and manipulate the situation gracefully to my profit. This is a lot more profitable because it is a game-theory reversal of the fact that other players are trying to profit.
So I rarely, rarely try to control the situation on the table. Instead, I let it flow at full speed in favor of the other players, then stick my foot out and let their own strategy, ego, emotions, and pot-commitment trip them up and rake in the pot myself.
Simply put, you go with the flow of the game and play passively, then depending on the strength of your hand and the strategy ego of your opponent(s), you vary the length of rope to let out... enough for that player to hang themselves, not enough for them to suspect being trapped.
The best thing about this strategy is that it can dominate a table for hours. Eventually other players learn that I am tricking them and they alter their strategy, but this happens so far after I've been doing it (even as little as 1-3 wins) that I already have a trap set for their altered strategy, etc. and so on. I'm always several meta-thoughts ahead of the table's poker mind and nobody realizes that from the time I sit down to the time I get up, that I'm leading the table down my path set with traps. The best strategy against this I've seen is for people to leave, and this happens sometimes. Thankfully for the subtle nature of the game, new players sit down and nobody brings them up to speed. If players recognize what I'm doing to a new player because I did it to them, that too goes into the meta-thought and I set a different trap considering their altered perception.
Then, there is, for each player, a breaking point. This is when they can no longer handle being taken advantage of. This is the #1 thing I keep a pulse of, because as soon as they tip, I flip the entire game on it's head and play straight-up hand strength. So this guy gets fed up and decides to "get me back"... well I'm way ahead of him, and I tighten waaay up, proportionally to his incoming aggression. So he's waiting for a rank 3 or better hand, and then he's going to "get me"... I'm waiting for 2 or better, or probably 1, and then because he has "got me this time" so bad, he dumps in chips that make it worth waiting for my rank 2 or 1. After this they usually get depressed or leave, neither of which I've found to be profitable.
As far as other "tactics" (if you could call it that) like chatting with players for information, I do that but only because it distracts them. I don't actually get any information. Sometimes I'll make it seem that way so that other players "get" something but they are deceiving themselves because the information is being sold to them. At worst, it's information that they use to alter their decision that isn't an accurate representation of anything, so it dilutes their overall average towards the negative side.