Haha, I think this doesn't come as a revelation to your run of the mill ENFP. We kind of ride in that, leverage it. It seems a preposterous notion to me to have complete control over one's thoughts.
I think people commonly underestimate the unconscious, illusionary thinking, cultural triggers etc.
Although all that said I cant help but firmly believe that people remain responsible or at least need to be treated as though they are because that has proven to be such a useful social construct.
Kant back in the day was already positing hard determinism, I'm not sure whether or not he believed that people were automatons, which may be the conclusion of more and more of this material, but despite all that he believed that everyone should treat each other as though there were free agents and affirmed consequentialism no matter how much it proved not to actually be the case.
A hell of a lot of people out there are looking for excuses, anyone else would have done what I did, I would do it again in the same circumstances, I am not to blame and neither is anyone else for anything they may do. I think its a dangerous message and I think the reality that there is no one what so ever who suggests otherwise with any kind of force is dangerous too.
Instead what about prevailing over stimuli, consciously choosing with insight to make certain choices, what about not giving in to temptation? I know there's situations that I've struggled with but prevailed, so I know its within anyones powers who is remotely like me and I am no saint and not exceptional.