We're just awesome at everything.
![Shrug :shrug: :shrug:](/data/vbsmilies/dunno_shrug[1].gif)
*adjusts tie smuggly*
In the last few years i've driven a change in me, the goal being to see ideas happen. Ideas for the sake of ideas frustrate me in the long run. I'm the guy who asks 'so whats your solution' when people wine about A or B. It's a deep need in me. It energizes me. And I always want it to MAKE SENSE, to be quantifiably more effective. That's my two cents.
The better the idea the more I'll work on it.
Obstacles are generally mh. Well people who dont know shit about anything, or have shitty ideas (sorry guys but its true).
My solution was to become a better vertical and horizontal planner, to outline my projects in full. It's ALOT Of effort (i hate details!) but the satisfaction to see something being delivered as you envisioned it and see it work makes all that effort worthwhile.
The way I deal with hatred of details is to always start working with the big picture, and finish with the fine details in a way where it just becomes 'Ne/Si' Association due to a good grasp of the whole concept. I need to present the whole thing to someone at some point to structure it. So having a smart exec or partner is a good idea (for me at least). My thinking is externalized, through talks, aggressive paper scribbling etc.
However this will probably lead me to create my own company at some point. It's also what drives me to success: I want things done correctly, having 20 ideas and working hard doesnt mean shit if none is applied correctly through lack of 'last word' decision making.
a few days ago i was asked to develop an awareness campaign and well, I started with an idea, went to the details too quickly to satisfy the resident ESTJ, resulting in a non FULL grasp of the idea, then was asked to change the name of the campaign, which in turn to me changes its brand, and EVERYTHING (which the person asking for it doesnt seem to realize). Lacking a full grasp and being asked to 'modify' the existing concept (which to me is like asking to a chinese guy to modify a piece of french copywriting) I couldn't NE my way past it.
Essentially I couldnt produce ANYTHING for 2 days. And the new brand name only reminded me of hugs and maternity - Twas horrible. (also the result of stage IV burnout after 2 years without vacations
![Laugh :laugh: :laugh:](/data/vbsmilies/laugh.gif)
)
Then I asked the resident ENFP for a chat, presented the problem, she told me 'Fred, replace the word 'love' by something else in your mind (the new name I was asked to use), *points at part of website template* You can actually reuse this module in your plan"
Then Ne got reactivated and I made the entire plan in about 1.5 hours (full action plan still needed but im good for strategy, branding, format of the ads, templates for ads, channels, sponsor packages, general tactical outline, website template, online engagement, activities, stands, ways to drive engagement at each level, 70% on synergies between media).
That was my day so far.