People have three fundamental motivations to sell a product, which can be listed in order of primary, secondary, and tertiary or inferior. The three fundamental motivations are either selling to fans and enthusiasts, selling to capture a share of the market, and selling because the product is attractive or interesting:
Fan Seller Temperament: these people like to sell to "rich" people, or people who have the extra money to spend to buy their products, which could be fans, enthusiasts, or people with more extravagant spending habits. These people often focus on being presentable, fashionable, and lavish. An example would be Tim Cook, from Apple, who desires Apple fans to be able to buy a new iPhone model almost every year. Another example is Bob Iger, of Disney, who strives to deliver a wider range of fun entertainment for teenagers and young adults.
Marketshare Seller Temperament: these people like to see what sells, or what attracts people to buy, and find ways to capture market share. These people often focus on what products attract buyers, having standardization, with clear goals and objectives, as well as anything that can capture more users. An example would be Steve Ballmer, who focused mainly on getting everyone to use Windows, even if it means having the operating system be pirated and distributed for free, like in China. Another example would be a trader, who focuses on what products countries are importing, and looking to also sell the same items those countries import. A third example is that of Mark Zuckerberg, who made a product that is easier to use than MySpace, and market it as a networking tool, by initially capturing a segment of the population associated with higher learning, such as college students, before transitioning to a wider audience, like teens.
Self-expression Seller Temperament: these people like to see what is interesting, attractive, and appealing, and focus on bringing such ideas and products to more people. They go by the motto, "I can only make the products that I want to see and have, and I know, that many others will also want the same products," as in the words of Steve Jobs, who is an excellent example, by his innovative vision for Apple, with revolutionary products like the iPod, iPad, and iPhone, that made entertainment and online information more convenient and accessible. Another example is Jeff Bezos, who made online shopping much easier, especially for books, and innovated with the Amazon distribution system, in which products get to people's homes.
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For a person trying to "sell self to the opposite sex", or attract a romantic partner, Selling-to-Fans might want to make oneself more athletic and fit, also dressing nicely and appearing clean. Selling-for-Market-Share might want to communicate or chat with his romantic interest on a daily or routine basis, while sending gifts on special occasions. Selling-for-Self-Expression might prefer their romantic interests to be naturally attracted to them, so that there is mutual attraction both ways.
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In terms of corporate leadership ladder:
"selling to fans" people are more likely to please their managers, by "doing everything by the book and according to company policy", showing submissiveness, and knowing that "display is more important than the truth", especially when passing a test or inspection.
"selling for marketshare" people are more likely to look up to someone senior to them, but do not display the same submissiveness as "selling to fans", and know that "truth is just as important as what is displayed", while not minding to bend the rules if an outcome can be made more favorable.
"selling for self-expression" people are more likely to see everyone as having their own visions, missions, and dreams, and lookup to everyone equally. They know that truth is more important than display, because time will show the real value, and chase the bigger picture of what is possible.
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Fan-Seller Temperament primarily ask "what can I do to make my job more efficient, and effective?"
Marketshare-Seller Temperament primarily ask "what can I do today, that will allow for greater growth tomorrow?'
Selfexpression-Seller Temperament primarily ask "what does society need, and what can I do to bring value?"
Fan Seller Temperament: these people like to sell to "rich" people, or people who have the extra money to spend to buy their products, which could be fans, enthusiasts, or people with more extravagant spending habits. These people often focus on being presentable, fashionable, and lavish. An example would be Tim Cook, from Apple, who desires Apple fans to be able to buy a new iPhone model almost every year. Another example is Bob Iger, of Disney, who strives to deliver a wider range of fun entertainment for teenagers and young adults.
Marketshare Seller Temperament: these people like to see what sells, or what attracts people to buy, and find ways to capture market share. These people often focus on what products attract buyers, having standardization, with clear goals and objectives, as well as anything that can capture more users. An example would be Steve Ballmer, who focused mainly on getting everyone to use Windows, even if it means having the operating system be pirated and distributed for free, like in China. Another example would be a trader, who focuses on what products countries are importing, and looking to also sell the same items those countries import. A third example is that of Mark Zuckerberg, who made a product that is easier to use than MySpace, and market it as a networking tool, by initially capturing a segment of the population associated with higher learning, such as college students, before transitioning to a wider audience, like teens.
Self-expression Seller Temperament: these people like to see what is interesting, attractive, and appealing, and focus on bringing such ideas and products to more people. They go by the motto, "I can only make the products that I want to see and have, and I know, that many others will also want the same products," as in the words of Steve Jobs, who is an excellent example, by his innovative vision for Apple, with revolutionary products like the iPod, iPad, and iPhone, that made entertainment and online information more convenient and accessible. Another example is Jeff Bezos, who made online shopping much easier, especially for books, and innovated with the Amazon distribution system, in which products get to people's homes.
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For a person trying to "sell self to the opposite sex", or attract a romantic partner, Selling-to-Fans might want to make oneself more athletic and fit, also dressing nicely and appearing clean. Selling-for-Market-Share might want to communicate or chat with his romantic interest on a daily or routine basis, while sending gifts on special occasions. Selling-for-Self-Expression might prefer their romantic interests to be naturally attracted to them, so that there is mutual attraction both ways.
----------
In terms of corporate leadership ladder:
"selling to fans" people are more likely to please their managers, by "doing everything by the book and according to company policy", showing submissiveness, and knowing that "display is more important than the truth", especially when passing a test or inspection.
"selling for marketshare" people are more likely to look up to someone senior to them, but do not display the same submissiveness as "selling to fans", and know that "truth is just as important as what is displayed", while not minding to bend the rules if an outcome can be made more favorable.
"selling for self-expression" people are more likely to see everyone as having their own visions, missions, and dreams, and lookup to everyone equally. They know that truth is more important than display, because time will show the real value, and chase the bigger picture of what is possible.
----------
Fan-Seller Temperament primarily ask "what can I do to make my job more efficient, and effective?"
Marketshare-Seller Temperament primarily ask "what can I do today, that will allow for greater growth tomorrow?'
Selfexpression-Seller Temperament primarily ask "what does society need, and what can I do to bring value?"