I only really am excited by concepts; implications, ramifications. Many other people seem excited by facts; by things.
That is to say, if a movie has a certain actor in it, then it's great because it has that actor in it. If a picture has a monkey in it, it's hilarious because monkeys are funny. People who don't know me all that well often don't understand why I'd shrug off, say, a generic first-person shooter. I like videogames, don't I? (Not really, but...) It's a videogame! Why aren't I excited?!
Meaning isn't inherent. Meaning comes from context. If you put a pig on a picnic table, the situation isn't interesting because there's a pig, or because there's a picnic table. It's because the relationship between pig and picnic table is somehow unusual or illustrative.
Though even that isn't particularly meaningful; put together, it's just another fact. Okay, there's a pig on a picnic table. I guess you've got my attention. So where are we going with this?