[Fe] How did you decide your favorite color(s)?

[Kasper]

-Do you consciously associate certain colors with physical objects/memories/ideas, and decide you like them based on your interest/affinity for said associations?

Yup.

I've always aesthetically liked red and black but I say that yellow is my favourite colour, mostly for sentimental reasons, it was the favourite colour of a cousin who died, at his funeral we all had yellow flowers to lay on his grave and it was explained he liked yellow best because it was a bight colour that he associated with happy, I liked that. Whenever I think of yellow, I think of him.