Actually, you don't need to learn straight HTML as much as you once had to. There are web design programs out there like Dreamweaver and others that give you design tools and easy methods to design pages and upload them.
A cheap way to go is to hire a student or someone just starting out in their careers who need to build their portfolio. But if you hire someone be very very explicit about how and whenyou will pay them and for exactly what services. Unless you learn those basic skills yourself (whatever program was used to make the site), you'll probably have to hire that person or someone else to be a webmaster and upkeep your site.
Some people are comfortable with this, but generally for a magazine I imagine you would want more control over the aesthetics and branding of it so it can only help to take a class or pick up a book. Or you can just buy the software and do the 10 hour tutorial that comes with it.
A lot of software 'experts' who get paid to use the software (like film editing software) are totally self-taught. It is possible.
There are cheap website companies like souped up versions of yahoo homepages that will upload text and menu boxes for you and logos, but IMHO, those sites generally are not very impressive.
And again, for a
magazine , I imagine you would need a very well thought out, easily navigable, and eye catching layout and design. And an original logo and branding. That can get expensive if you don't do it yourself.
BTW, I'm kinda grabbing at straws here and just telling you what I have gleaned peripherally.