What's your view of this kind of thing? I think its similar to the story about the guy who traded things on eBay and started with a red paperclip and worked his way up to a house or something greater than that even.

Its great entertainment, the story, I do suspect there is perhaps a little bit of corporate support for it as a kind of free advertising maybe but I also think its something which cant be repeated, I dont just mean the writing of the book or the circulating of the story but the actual experiments themselves, be it travel or be it trading, I think that the novelty or originality is what makes for the success in some way and it cant be repeated.

What do you think?