These are just moderates who saw one too many Q videos, or got fed up with wokeism, me thinks.
I'm not really a fan of wokescolding. People don't like finger-wagging, especially if you use elaborate terminology that they really aren't familiar with. It's unclear to me what kind of change it's actually supposed to create; to me it seems more like a way of building group cohesion among those who make the right kinds of performative gestures. I think it's pretty cringe when they call someone out on something and then refuse to actually defend their ideas.
I think it started getting really bad in the last two years of the Obama administration. I think it had to do with the fact that the House and Senate was controlled by the Republicans, so nothing could actually get done. This meant that people who have politics as the core feature of their identity needed something else to occupy their time. Hence, a loud, dogmatic approach to social issues.
I'm criticizing it here not because I think social issues are things that should be ignored or unimportant, but I think that attitude actually had a role in getting Donald Trump elected President. To be clear, the blame does not only lie at their feet.
BTW, I vaguely remember that things seemed somewhat similar in the last two years of the Clinton administration. But I'm too young to know for certain.
In any case, a strong emphasis on social issues that are only ever dealt with through performative "symbolic" gestures with frequent "call outs" of those perceived to be on the wrong side of whatever is trending at the moment, coupled with a refusal to actually defend positions in conversation is not something I'm fond of. 2015 really seemed the high watermark for that.