The Art of Persuasion, Animated

[Vasilisa]

From Brain Pickings

“Like it or not, we’re all in sales right now… whether we’re teachers or art directors or in healthcare.”

Author Dan Pink has previously explored the psychology of what actually motivates us. In this RSA short based on his book To Sell Is Human: The Surprising Truth About Moving Others (public library; UK), which also looked at the benefits of being an “ambivert” and “problem-finder,” Pink explains how three fundamental human qualities — attunement (the ability to take another’s point of view), buoyancy (remaining resilient in the face of rejection), and clarity (helping others make it through the “murk of information”) — lie at the heart of persuading, influencing, and moving people:

Related
Generation Sell
The Persuaders
The Kids Are Actually Sort of Alright

[ygolo]

@Vasilisa
I am not sure if I like it or not. But I do agree with Daniel Pink.