Feeling is not emotions exactly. It trickles down to even small, fairly unemotional choices in life. If I was grocery shopping, and needed deodorant, I would find myself gazing upon dozens of different brands, unsure and overwhelmed (there really shouldn't be that much deodorant, should there?). I would make one logically oriented choice to limit my options: Anti-perspirant is better than plain deodorant. I don't see the point of plain deodorant if it doesn't prevent sweating. Now it's all about aesthetics. The Fi area. If I was a T, I probably would be paying attention to price, or taking some other objective factor into the equation. Me? This is where I start wondering if I feel like having the essense of an "Irish Breeze" or an "Artic Blast" under my armpits. Which one reflects.. my sense of lifestyle somehow? The whole Irish thing is cool, but I'm not sure if I could play that "role" for too long. And Artic Blast.. I start realizing that I've never wished for that anyways. I don't know what demographic that is appealing to. People weirder than me. But then, I see Old Spice. Just the name itself, and the packaging, signifies a little more refinement. In a funny way, it appeals to feelings I have. Close enough. Logically, I know they're all the same, but Fi has a sort of tug to make a value oriented choice. And....of course, it's about ethics and other issues with deeper consequences, but deodorant is serious business.
