EVO Planner: The World's First Personalized Flow System by Project EVO —Kickstarter

I came by this as it appeared in the ads column on facebook, what do you think of either the idea of a typological themed journal and journaling or the specific typology that this guy employs, I dont know whether its his invention as a marketing gimick or not, I did like the types he outlines in the blurb but like a lot of the typing I think the "complete person" would possess all those needs/drives, more or less.