PeaceBaby
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I'm in agreement here. Google is not impartial in any way, though they take pains to portray themselves that way. What I take issue with is their using that "impartial" image as a shield to abdicate responsibility. Which leads to the question: What, if any policy, could be used to address this? Putting aside the question if there's any political impetus to implement it, what can be done to prevent such fiddling while Rome burns?
Yes, I hear you. In some ways, what's happened is that Google failed to realize the lengths people will go to in order to "game" their algorithm. I do think Google was more sincere at one point in time. People are the issue too. Google created a set of rules to follow in order for websites to be ranked, but there are so many ways to circumvent that or take shortcuts. Some folks go for a "churn and burn" style of making websites, setting up sites that will only make money for a few months at best from natural search.
The only thing to fix such a thing is that Google has to get competitive about delivering the best search engine results possible. The most significant factor that will force them to do this is a challenge to their core business, natural search, imo.
In the meantime, use Bing. They are the closest competitor atm at 4% of market share.
Search engine market share worldwide | Statista