Yes...I buy craftsmen tools because they are quality, but not expensive. If I need the higher quality I will spend the money. I bought me a $150 soldering iron because I got tired of the cheap $15 radio shack ones. I have my eye on a $600 smoker because its easy to use. Money has never been a big deal to me and I like quality, but how much I am willing to spend is dependent on how much I have. The more I make the more I am willing to spend on quality vs being frugal.