It doesn't. At all. It rewards boldness and persistence.
I've tried following the rules, and after high school was over, they didn't offer me any rules to follow and expected me to make choices just to survive. I wish they would give me rules instead of confusing me with all these choices.
It's neive to think that you don't follow rules, you follow a lot of them without knowing it.
1. when dealing with institutions you need to follow rules, but in the main adults choose to interact with those institutions.
Hence fighting thier rules seems a bit bonkers.
2. Rules of society are their to protect people, one mans freedom is anothers infringment. Vulnerable people need protecting and as members of society we all have a degree of responcibility for our own behavours.
3. rules of etquate - how you ever gonna get laid if you don't follow at least some of those rules
4. even on the net you have rules - how to post, where and subject etc....
So not mad about stupid rules but not nieve enough to say they are not nessesary.
The 'rules' in existance are societal, individual, religious, group, political, law, etc. They often clash, and rarely coincide. The chances are, that if yeu're following one rule, yeu're breaking another.
The "system" doesn't reward anyone for such, but rather, rewards people for correctly picking the right rule to follow in any given situation.
If yeu live in a low end neighbourhood, controlled by gangs on a daily basis, then following the rules of the law will get yeu killed more likely than anything else; going with whichever gang's in power at the time is political ruling on a group scale. Yeu may totally disagree with their rules, they may be impractical, or dangerous, or foolhardy, but going with the rules in order of precedence, set by the context of the situation, will reward yeu.
Those who can identify which ruleset is most valid at any given time, and make use of such, while being careful to minimize the damage when interacting with conflicting rulesets, will be rewarded. Those who just follow 'the rules' of a single aspect of things, ignoring all others, will be cut down without mercy by every group they offend in the process. Which will be pretty much everyone.
As we are interactive beings, dealing with situations as they come, this isn't really all that surprising. It also explains how people can bargain with their conscience at times, as if they have to go against their personal rules to follow someone else's rules in order to survive or get ahead... so be it much of the time. Those who insist on blindly following only their own rules, ignoring all others, gets the same fate as those listed above, and the same fate as those who follow only the law (selling out friends, making enemies with those in illegal practices, etc), or those who follow only society's rules, etc.
Yeu can't live by a single ruleset and hope to do well, let alone survive for any length of time. The sooner people realize this, the sooner they'll be able to take hold of their lives.
It doesn't matter if they're right. If they can't proove they're right, then they're wrong. No matter how right they may be.
"How dreadful!" cried Lord Henry. "I can stand brute force, but brute reason is quite unbearable. There is something unfair about its use. It is hitting below the intellect." ~ Oscar Wilde - The picture of Dorian Gray
What the hell are you talking about. The way to innovate and succeed and create is to not follow the rules. You're probably just an unremarkable person with little talent, so you figure the system doesn't reward "special" people like you.