Everything they told you about how to live in the world when you were a kid is a lie. Education doesn’t matter, not even on paper. Being ethical doesn’t matter. Being a good person doesn’t matter. What matters now is that you’re endlessly capable of the hustle, of bringing in that long green, of being entertaining to enough people that somebody will want to give you money or fuck you or fund your startup. We’re all sharks now; if we stop swimming for just a little too long, we die. We lose followers. We’re lame. We’re not worth funding, or fucking. Because all that matters is the endless churn, the endless parade, the endless cycle of buying and trying to sell and being bought and sold by people who tell you that they’re your friends, man, not like those others. Microsoft is evil and Google is not evil, except when they are, but that’s not really important, and if you decide that maybe you’re tired of being reduced to nothing more than a potential lead for a sales pitch, like something out of a fucking David Mamet play, then you’re a hater and irrelevant and a Luddite. And besides, what would you do with yourself if you weren’t checking Facebook or playing Candy Crush Saga or watching some teenage dumbass smash his genitals on the side of a pool on YouTube? What the fuck would you even do, bro?
The comedian Bill Hicks used to do a bit where he invited the advertisers and marketers in his audience to kill themselves. He imagined them turning it into an ad campaign: “Oh, the righteous indignation dollar, that’s a good dollar, Bill’s smart to do that.” He laid out the futility of trying to escape: “I’m just caught in a fucking web,” he’d say.
And that’s where we are. You, me, we’re trapped, between being nothing more than consumers, every aspect of our lives quantified and turned into demographic data, or being fucking Amish cavemen drifting into increasing irrelevancy. Because it really does feel like there’s no middle ground anymore, doesn’t it? There’s no way to stay an active, informed citizen of the world without some motherfucker figuring out a way to squirm into your life to try and get a dollar out of you. Only fools expect something for free, and only bigger fools believe they’re anything other than a consumable or a consumer.
Joshua Zachariah Ellis, from his blog post, Everyone I Know Is Brokenhearted