I don't quite get how this works. Anyone want to take a stab at it? Here are my thoughts:
The math obviously means nothing and is just to clear your mind of anything you might've been thinking of before.
Well, let's first look at the tool. There are probably only three main tools that one would think of: hammer, wrench, and saw. Obviously there are more, but these are your basics. We can assume that they had looked at some sort of polls (a la Family Feud or similar) and found that hammer was most commonly stated.
As for the color, I'm stumped. Why red? I guess the logo of the page has a kind of red-orange in it, but there are also blue logos on the page. Is this also a more common color to state? You'd think people would just go with their favorite or something. There are more basic colors than there are basic tools.