Cultco uses misleading and downright false info to sell their wares and convince people to become reps. The Henckles comparison is just one part of this. They're not bad knives but they're certainly not the best money can buy. (I had an acquaintance in college who tried to get me to join up and sell the knives, and failing that tried to sell me some. No thank you.)
BTW this forum would not be an appropriate arena for a sales pitch, just in case anyone was thinking about it.