Of course none of this will make any sense if you don't know that Paris is looking for a new best friend and about 100,000 have already applied.
And if you don't know I am interested in democratising the Attention Economy.
So if what is good for the goose is good for the gander, I am simply following in Paris' footsteps.
Paris is starting a new reality show and part of that show is to find Paris a new best friend.
So I want to find a new best friend here.
Of course people here are so silly as to sneer at Paris and these same people have been known to sneer at me.
Sneers can be turned to laughter if we can find one brave and sensible person who will take part in our own reality show on Fluff for five days.
But don't be entirely misled by the laughter because we are also deeply serious.
And there is nothing more delightful than serious laughter.