Weet-Bix is the name of high-fibre breakfast biscuits manufactured in Australia and New Zealand by the Sanitarium Health Food Company, and in South Africa by Bokomo. The name is probably a contraction of wheat biscuits and as such the plural for "Weet-Bix" is generally "Weet-Bix". It is commonly misconceived as a cereal. A closely related product is Weetabix, manufactured in England by Weetabix Limited of Kettering, Northamptonshire. The two products are nearly identical, the chief differences between the two are that Weetabix are smaller, sweeter, and are more brick-like in appearance than Weet-Bix.