They were powerful in the sense they really made my heart leap up in my throat -- seeing a car suddenly loom up in a side window and then an entire accident. I don't know whether that will make me buy a Volvo, but the crashes themselves seemed realistic not just in what happens, but what the experience of actually being in one (the "out of nowhere" aspect) is like.
They definitely got my [stunned] attention.
Volkswagen: Crash Magnets!That driving this brand's car is sure to get you in a car accident?
Probably not the image they were trying to convey.
it would be interesting to see if sales went up or down.