I recently published a paper, with a group of Belgian biotechnologists and philosophers from Ghent University, arguing that negative representations of GMOs are widespread and compelling because they are intuitively appealing. By tapping into intuitions and emotions that mostly work under the radar of conscious awareness, but are constituent of any normally functioning human mind, such representations become easy to think. They capture our attention, they are easily processed and remembered and thus stand a greater chance of being transmitted and becoming popular, even if they are untrue. Thus, many people oppose GMOs, in part, because it just makes sense that they would pose a threat.
This made me laugh because intuition is suppose to be this great wonderful brilliant thing that is just "right". Ignore gmo and listen to the way people work. Its funny because its so true. The whole theory trumps reality because my intuition told me so.
Take what I say with a grain of salt, because that's all it is compared to the ocean of complexity when it comes to actions and real life.