What I haven't decided is whether you buy into your own propaganda. That's still an open question.
"Greatness is a transitory experience. It is never consistent. It depends in part upon the myth-making imagination of humankind. The person who experiences greatness must have a feeling for the myth he is in. He must reflect what is projected upon him. And he must have a strong sense of the sardonic. This is what uncouples him from belief in his own pretensions. The sardonic is all that permits him to move within himself. Without this quality, even occasional greatness will destroy a man."
- From Collected Sayings of Muad'Dib by the Princess Irulan
I had to google this to satiate my curiosity. Anheuser-Busch brews and sells Bud Light: they clearly have no moral code.
It's a shame that Bud Light is the face of American beer (to foreigners like me, anyway). I have had quite a lot of good beer in America from smaller breweries - for example I always enjoy Kona Brewing Company's beers when I go to Hawaii every couple of years.