I really don't get it.
I bought Battlefield 3 from developer Dice and publisher Electronic Arts when the game was brand new for $59.95. At the time, you could pay an additional $59.95 to unlock all five planned expansions as they were released. They marketed it as becoming a 'Premium Player'. I did not do this.
Now you can buy the original game AND the additional content for $29.95 altogether.
WHY NOT JUST GIVE ME THE FUCKING MAPS?!?!
EA is a money-making monster.
Now I can buy it and let my cousin play on my old account, though. Touche, EA.