I think I know part of your problem Wolfy, it's hidden in your avatar, no one takes him seriously so people expect you to be a joker, when you're a funny bastard you live up to their expectations and it's always nice to do that when you can. You should use this so people expect you to be serious;
Thanks for that! I'll use that when I try using my new serious skills.
Thanks all round! Seriously good advice from everyone.