Chubber has a bit of the idea. In order to perceive it as one or the other, try focusing on different areas of the dress. Focus on the top portions to see it as more gold/white and focus on the lower portions to see it as blue/black.
Yeah like violett it's not working for me. The thing with the optical illusion in the article is I don't have to tilt my head or do much different to see the liar/face like the article suggested. But with the dress I've tried different angles, brightness levels, seen it on different screens, looked at different parts, scrolled up/down and everything and I still don't see white and gold. I don't think it's something I can unsee, and I still just don't understand where this white is supposed to come from.
The first time this was presented to me, I saw W&G, but I was shown a lighter version of the picture. After looking at the one you posted, which appears to be B&B, when I refer back to the lighter version, I see how it could be interpreted as B&B. The knowledge that the dress is objectively B&B in unambiguous lighting probably influenced my perception. I remember perceiving the first dress in 'Image B' below as B&B, and the first dress in 'Image A' (the version I was first exposed to) as W&G, simultaneously.
The first dress in 'Image A' is actually a more gold hue (enhanced?) compared even to the second dress in 'Image B'. While I lean towards B&B now, it is a tough call unless I look at the second dress in Image B, which I also used to see as W&G, but now see as B&B because I'm used to seeing and comparing it to the actual dress. The one you posted = the first dress in Image B. I have always thought that one looked B&B.