I saw an episode of Shark Tank last night where this question came up and I'm curious. This is the founder of the company, Beardbrand, that was highlighted on the show. As you can see he has a big old Unix beard.
Beardbrand, is trying to appeal to urban beardsmen and help the bearded lifestyle become more accepted.
Here is a video talking about the Shark Tank episode and the company's philosophy about beardedness.
Spokane's Beardbrand dropped into the Shark Tank | Spokane/E. WA - KXLY.com