An amusing little tale to distract you all momentarily from the drudgery of daily chores.
'#susanalbumparty': Susan Boyle promotional team's embarrassing hashtag double entendre for new album launch
By Harriet Arkell
PUBLISHED:10:30, 22 November 2012| UPDATED:15:23, 22 November 2012
Singer Susan Boyle's PR team were left red-faced after tweeting a promotion for her new album with a 'hashtag' featuring a rude double entendre.
To promote the star's new album Standing Ovation, her official Twitter account @SusanBoyleHQ sent a tweet ending in a 'hashtag', where key words are joined together and preceded by a hash sign.
The hashtag read #susanalbumparty.
Twitter users quickly realised that while it was supposed to read 'Susan album party', it could also have another meaning.
Soon it was 'trending' as it became one of the most retweeted, or repeated, Twitter hashtags in the world.
Capital FM presenter Lisa Snowdon said: 'I don't think Susan Boyle's record company thought this hashtag through properly.'
Twitter user Paul de Bruin said: 'Is this PR genius or huge fail? #fail'.
It is believed the double entendre was unintentional, and the singer's PR team declined to comment but deleted the tweet.
The Standing Ovation album was released this week and the 'party' mentioned in the hashtag is a question and answer session to launch the collection of stage songs.