A reason why assholes have a modicum of popularity is, they create momentum as fascination.
Women are wired to respond to action not stones. Stones that don't move, act, respond, behave, function, do anything at all fail like clams and oysters awash somewhere on the beach as the tide pulls in and out along the coast. The sand erodes and you have very little stimulus. Its a primal urge response, a generation of excitement, danger and sensation that thrills. Some do it right, while others rub a stump as sick as can get. The point is movement, movement creates friction, friction creates sensation, sensation creates attraction. Memorable moments that are re-membered!
There may not actually be any movement but it looks like it, something that can be tamed, changed, tailored to their wishes, which is an illusion sometimes but still. The crucial movement in the moment is what triggers the response, the fueling of sensation, the essence of a kind of magnetism.
Being remembered is crucial in this experience, those that are memorable will leave the greatest impression upon your psyche for something, anything to manifest, whether good, the bad and the ugly. Far more than someone who is nice. Its a bit like Chinese whispers. You remember the person who creates the biggest scene, makes the biggest fuss, is the most annoying, loudest, hilarious, exaggerated etc strangely not the other way around.
Which isn't necessarily the best way or the right way, its simply a way to be memorable, impressionable upon that part which sends out signals. Signals that says yes there is something here that is sustainable, fuckable, loose, stands out, and something that is sustainable is assuredly stable enough to be sexy because it moves, it isn't a stone.
Unlike passive, you can throw a brick at his head then and go ffs man, man up and create something, become the creator of joy, of energy, expression, ex-pression. Without interaction of any sort what is left, death. That is how the mind works, stones are like death, motion is fluid like life. And e-motion flows fluidly. This is a learned expression of reproduction and memorable with many variances whether a total ass, sweet, or nice.
As long as there is some kind of expression towards that primal urge, without being a stone, many things are possible. For stones sink into the ground and stay there. While an asshole is neither a stone nor a tree and creates forced engagements. And trees do the same rustle in the wind as energy accumulates while leaves fall without much of anything. Become mobile, a doer is the primary criteria key here, anything else is passe.
I should know, initiative in action is the true life blood of living with fullness. And Assholes tap into it on a subconscious level whether intentional or not and it works.