Put another way, chaos without order is essentially cancerous. Order without chaos is dead.
There has to be some framework/structure in order that an entity can prosper.
(For one small example, the human body is an exercise in ordered diversity. Everything has its place and works in a fairly predictable way, but there's lots of variation between the bodies of human beings.)
It's just finding that sweet spot where exploration and growth is not unduly inhibited.
The imposed order has to benefit the group / enable life.