I agree! To an extent, some people just really don't like chocolate but --
Most commercial store brand chocolate has A LOT of fillers and wax ('emulsifiers'). Or is made from cocoa powder the cheap alternative.
I used to work at an ostensibly Belgian chocolate store and I ate pounds and pounds of chocolate during my time there. The good stuff is GOOD.
I like Nutella but not so much a fan of praline...which I think Nutella technically is. Not a fan of soft chocolates usually.
I like solid dark chocolate, dark chocolate with nuts/caramel, then milk chocolate. 'Mouthfeel' (I know it sounds gross, but that's what you call that criteria of food) and texture is important. Some truffles which are crumbly and then melt in your mouth. Yummy!
White chocolate is made from cocoa butter and not the same part of the chocolate bean that 'chocolate' is made from.
BTW, mice like white chocolate more than the regular kind...don't ask me how I know this.
I've tried a lot of brands of chocolate, including the boutique brands with nice packaging and the quality and taste of chocolate is all over the place.