'What CERN announced last week was the discovery of a new particle in the correct mass range to be the Higgs, but further analysis of the data from particle physicists at Argonne National Laboratory in Illinois suggests that CERN is just about as likely to have found evidence for more exotic varieties of the Higgs particle, called Higgs doublets or Higgs triplets. These "impostor" Higgs particles are part of a non-Standard Model interpretation of the Higgs concept, where a bunch of different Higgs-type particles (instead of just one) are together responsible for the Higgs field.
Based on the data that CERN has presented so far, the researchers found that statistically speaking, "a generic Higgs doublet and a triplet imposter give equally good ﬁts to the measured event rates" that CERN suggests are evidence for the more traditional Higgs boson. In fact, while the Standard Model Higgs does make for a slightly better fit to the data overall, one statistical measure does put the triplet impostor ahead.
While it seems most likely (at least by a little bit) that we are looking at the Higgs and not something stranger, the point here is that CERN doesn't know a whole lot about what's going on quite yet.'