First Person Plural - The Atlantic (November 2008)
Excuse the lengthy read. I thought it makes an interesting story. It's hardly what you call "new" though... the idea of the triune brain has been around for a while. There's also some misinterpretation in the meaning behind the studies...An evolving approach to the science of pleasure suggests that each of us contains multiple selves—all with different desires, and all fighting for control. If this is right, the pursuit of happiness becomes even trickier. Can one self bind” another self if the two want different things? Are you always better off when a Good Self wins? And should outsiders, such as employers and policy makers, get into the fray?
That is we do have separately functioning "brains" wired in parallel. Perhaps you can call them separate selves, but only the pre-cortex has self awareness and by that accounts the only true "self".
Ah well, I guess there's no helping it.