When critiqued in feminist circles it's usually referenced in general terms of sexually active women without mentioning of particular circumstances in order to appear as an attack on female sexuality in general. In common practice it's used overwhelmingly for cheating, not exclusively but close too it. My general point was that in a way we are more accountable then ever despite a lack of legal accountability because our personal reputation is now searchable. This ranges from general purpose social media to specialized services like rate-a-guy. Note that in some cases there are legal risks here as well, such as slander, privacy violations, and so on.