I saw that a while ago. They considered that someone who says 'homo' is an homophobic.
A man builds. A parasite asks 'Where is my share?'
A man creates. A parasite says, 'What will the neighbors think?'
A man invents. A parasite says, 'Watch out, or you might tread on the toes of God... '
It's an absurd map, since it seems entirely correlated with population density.
To produce the map all tweets containing each 'hate word' were aggregated to the county level and normalized by the total twitter traffic in each county. Counties were reduced to their centroids and assigned a weight derived from this normalization process. This was used to generate a heat map that demonstrates the variability in the frequency of hateful tweets relative to all tweets over space. Where there is a larger proportion of negative tweets referencing a particular 'hate word' the region appears red on the map, where the proportion is moderate, the word was used less (although still more than the national average) and appears a pale blue on the map. Areas without shading indicate places that have a lower proportion of negative tweets relative to the national average.
Yep, small towns are more likely to be in the red because 1/200 is more serious than 1k/400k, if we are going by population density.
I've been looking at as many bigger named cities or relatively big cities, and found most, if not all, were light teal or no shade at all.
This includes: San Francisco, Los Angeles, Sacramento, Seattle, Portland, Chicago, Dallas, Houston, Milwaukee, Raleigh, Orlando, Nashville, yada yada.