User Tag List

Results 1 to 5 of 5

  1. #1
    Senior Member UniqueMixture's Avatar
    Join Date
    Mar 2012
    MBTI
    estj
    Enneagram
    378 sx/so
    Socionics
    esfp
    Posts
    3,038

    Default The politics of the social web

    This is an interesting article I found on how your facebook "likes" are correlated to political preferences. What do you guys think? Is being able to have this information for marketing/campaigns a bit creepy? Will you change what places you go to as a result so you can be around people of your lifestyle/political persuasion? What other correlations do you think are out there that have not been picked up on yet?


    Like to sell stuff on eBay? You might be a Romney voter — and you’re probably very highly engaged politically. Like xckd and Tumblr? You’re totally in the Obama camp — but a bit less likely to exhibit political interests, at least if your Facebook likes are any indication.

    Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media, and this bubble graph is the result:



    Many of the results intuitively make sense. Sites that tend to skew more Republican include those oriented towards commerce and personal finance — like PayPal, eBay, Zillow and LinkedIn (not to mention Amazon, albeit at lower levels of political engagement). Sites that index higher for political engagement include Quora, BuzzFeed, and Wikipedia, which emphasize information and knowledge. Meanwhile, visual pinboards and social games may be fertile ground for the campaigns to find new voters, as those sites often demonstrate defined political leanings combined with lower levels of political engagement. If you were to push sites in various categories into one camp or the other, you’d come up with this:
    OBAMA ROMNEY
    Visual Media Tumblr Pinterest
    Social Gaming Angry Birds (swing) FarmVille
    Commerce Etsy, Zappos Amazon, eBay
    Music Spotify Pandora (swing)

    In the past few weeks, Trendsetter users have weighed in on topics as diverse as the Presidential race, gay marriage, health care, and whether Kurt Busch should be banned from NASCAR. We tie polling results to Facebook likes and levels of user engagement and give you a customized report of your Facebook influence and that of your friends’.
    For all that we have done, as a civilization, as individuals, the universe is not stable, and nor is any single thing within it. Stars consume themselves, the universe itself rushes apart, and we ourselves are composed of matter in constant flux. Colonies of cells in temporary alliance, replicating and decaying and housed within, an incandescent cloud of electrical impulses. This is reality, this is self knowledge, and the perception of it will, of course, make you dizzy.

  2. #2
    4x9 cascadeco's Avatar
    Join Date
    Oct 2007
    Enneagram
    4 so/sp
    Posts
    6,931

    Default

    I have a single 'like' on facebook, which is 'Biological Soil Crust'. I'm pretty much on the anti-like bandwagon. [which in and of itself correlates with certain value sets]

    But yeah, to the point of the OP, I could totally see correlations / seems intuitive to me. 'Likes' on facebook are similar to irl, how certain demographics will congregate in certain locations, are interested in certain activities, etc etc, and certain activities or interests can correlate with belief systems/values, and consequently filter into political leanings.
    "...On and on and on and on he strode, far out over the sands, singing wildly to the sea, crying to greet the advent of the life that had cried to him." - James Joyce

    My Photography and Watercolor Fine Art Prints!!! Cascade Colors Fine Art Prints
    https://docs.google.com/uc?export=do...Gd5N3NZZE52QjQ

  3. #3
    Senior Member UniqueMixture's Avatar
    Join Date
    Mar 2012
    MBTI
    estj
    Enneagram
    378 sx/so
    Socionics
    esfp
    Posts
    3,038

    Default

    It was really funny how this did this with other preferences too like food and movies











    For all that we have done, as a civilization, as individuals, the universe is not stable, and nor is any single thing within it. Stars consume themselves, the universe itself rushes apart, and we ourselves are composed of matter in constant flux. Colonies of cells in temporary alliance, replicating and decaying and housed within, an incandescent cloud of electrical impulses. This is reality, this is self knowledge, and the perception of it will, of course, make you dizzy.

  4. #4
    Senior Member lowtech redneck's Avatar
    Join Date
    Aug 2007
    MBTI
    INTP
    Posts
    3,705

    Default

    So....low intensity Democrats watch Jersey Shore, while low-intensity Republicans watch Dumb and Dumber....it seems both sides have cause to be embarassed by these findings.

  5. #5
    Senior Member UniqueMixture's Avatar
    Join Date
    Mar 2012
    MBTI
    estj
    Enneagram
    378 sx/so
    Socionics
    esfp
    Posts
    3,038

    Default

    Quote Originally Posted by lowtech redneck View Post
    So....low intensity Democrats watch Jersey Shore, while low-intensity Republicans watch Dumb and Dumber....it seems both sides have cause to be embarassed by these findings.
    Apparently everyone loves coca-cola, mickey dee's, csi, seinfeld, and lotr though
    For all that we have done, as a civilization, as individuals, the universe is not stable, and nor is any single thing within it. Stars consume themselves, the universe itself rushes apart, and we ourselves are composed of matter in constant flux. Colonies of cells in temporary alliance, replicating and decaying and housed within, an incandescent cloud of electrical impulses. This is reality, this is self knowledge, and the perception of it will, of course, make you dizzy.

Similar Threads

  1. Philosophy of the Social Sciences
    By Cenomite in forum Philosophy and Spirituality
    Replies: 8
    Last Post: 10-11-2009, 06:48 PM
  2. [MBTItm] Analyzing the social skills of all the introvert types
    By Cypocalypse in forum The NT Rationale (ENTP, INTP, ENTJ, INTJ)
    Replies: 22
    Last Post: 02-20-2009, 01:28 PM
  3. [NT] The Politics of Intelligence...
    By Provoker in forum The NT Rationale (ENTP, INTP, ENTJ, INTJ)
    Replies: 34
    Last Post: 12-01-2008, 07:12 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Single Sign On provided by vBSSO