What do you think about promotions or sale prices which still appear to be really, really expensive?

I mean it seems like most stores have a promotion on almost constantly, the various seasonal sales appear to start earlier, run later, almost interlock with one another and besides them the stores then have their own promotions besides that, which, when its fast moving consumer goods like CDs, DVDs or books, seem to run concurrent with what is on TV or SKY/TIVO etc.

Does the idea of a sale or cutting prices mean anything anymore? Or is it just a fixture which amounts to saying "this is a shop"?