What was your experience of fitness classes in school? Do you think it turned you off fitness per se or sports? Do you think that this has anything to do with the obescity epidemics? Do you think there's any other structural causes or contributing factors to obescity?
I dont think its simply consumerism, consumerism can actually popularise sports and fitness in some ways, not that I believe it is sufficient or even operates in the ways its biggest supporters are hopeful of it working.
Although I do think that consumerism among other trends do make people passive or oral-receptive personality types.