Acura apologized Wednesday for a casting document that called for an African-American actor who was "not too dark" in the car company's Super Bowl ad. The controversial casting call document, published Wednesday by the celebrity gossip site TMZ, "pulls back the curtain" on the widely known practice of casting based on skin tone in Hollywood, a longtime manager said. TMZ reported that it got the audition posting from "an African-American actor who didn't fit the profile, and who's pissed." The role was for an "African-American Car Dealer" who would appear in a car showroom scene with Jerry Seinfeld. Jay Leno also appeared in the ad. The sheet's "role details" read: "Nice Looking, friendly. Not too dark. Will work with a MAJOR COMEDIAN
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Is this racism and/or discrimination? Should companies be able to seek out actors with a certain "look" to appeal to certain demographics? A photographer may suggest it may be harder to light or shoot certain skin tones in different color clothing or at different times of the day or night. Is that legitimate or is the risk of it being used as an excuse to discriminate too great?